About Gérard


Learn more about Gérard's story, where he came from and what's he's doing now

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Business Awards


Since 2009, Gérard has won a host of business and entrepreneur awards for his accomplishments!

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What they Say


Gérard's reputation is key to the growth of GSF! Find out what people say

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Media Recognition


Gérard has featured on national TV including National and Regional Press, Radio and more!

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Certified By


Gérard is qualified Coach in Senior & Youth Football (A Licence), Qualified Teacher, Master's degree holder and more!

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GSF Purpose is to enhance progress in coaches, players and entrepreneurs

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Specialist in football coaching and performance

Gérard Jones is an award-winning entrepreneur, published author and professional football coach with over 13 years coaching experience having worked in the UK, US, Italy, Norway and New Zealand.  An accomplished speaker, Gérard has supported businesses, educational institutions and football organisations around the world, delivering talks and conferences on talent management, talent development, entrepreneurialism, football coaching and communication as well as personal growth and development. He recently served as Head of Academy Coaching at EFL League One side Bristol Rovers FC, where he was responsible for coach and player development.

To find out more about Gérard's coaching philosophy, click on the 'Learn More' button below.

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Certified by


professional memberships




Operate in your own Genius - Gérard Jones - founder award-winning Gérard School of Football

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Value on Strength-Based Coaching

GSF mission and values are built around one of the key coaching priniciples of 'Strength-Based-Coaching'. This belief aligns with our mission and embodies how Gérard coaches players by focusing on their strengths and helping players and coaches maximise their strengths and develop their own 'identity' whilst tidying up on development areas. This approach is different to how most coaches work, where they will focus on weaknesses and thus not enhance strengths further. (Operate in Own Genius).

About Gérard

Football Coaching - Leading Coaching Provider

Gerard Jones Football Coach

Gérard Jones is an FA UEFA A Licensed Coach and FA Advanced Youth Award holder with over 14 years coaching experience having worked in the UK, US, Italy, Norway & New Zealand. A former youth team player at Halifax Town AFC, Gérard left the Club in 2008, going on to study a Sports Coaching degree at the University of Hull where he established his first business Gérard School of Football in 2009 running development centers, coaching in schools and offering private one-to-one training throughout Hull & East Yorkshire. He grew the company into becoming listed among the Top 100 Best Business Start-ups in the UK in 2010 (Startups 100 Awards), later becoming a Director of Coaching at Arsenal Soccer Schools, one of the largest soccer school programs in the world.

Following on from this, he established a Coach Education & Player Development company (Premier Skills), delivering mentoring support to grassroots clubs and running Advanced Skills Centers to players aged from 5-12 years old throughout Yorkshire. This saw Gérard travel to New Zealand with Premier Skills, delivering a player-development course linked with West Brom Albion Academy. 

He later became an Academy Coach at Rochdale AFC (EFL League One EPPP Cat 3 Academy) where he served the Club for 5 years and then joined RIASA, a world-leading international collegiate academy, as Head Academy Coach for over 3 years which through the role saw Gérard become Head Coach at Eccleshill United FC (NCEL Div One) having held previous roles as U19s & Reserve Team Coach in East Lancashire League, including as Head Coach at Bradford College's Football Academy (ECFA Cat 2), and later became an Assistant U21 Coach with Bradford City AFC, where he also worked as International Development Squad Coach through RIASA.

In early 2016 he joined Eastside FC in South-East Michigan as the Club's Director of Coaching, helping to grow the Club significantly for nearly two years with back-to-back State Championships, Director's Academy Status and increased participation across all areas of the club. 

Upon returning back to England in the summer of 2017, Gérard became the Head of Academy Coaching at Bristol Rovers FC (EFL League One EPPP Cat 3).  He has since served as a Coach Educator for the Football Association of Wales, delivering on their C Certificates and is currently a Director of Coaching in New York at John Jay FC through UK Elite Soccer, alongside working as a Coach Educator for US Soccer Federation as a Grassroots Coaching Instructor through Eastern NY Youth Soccer Association.

 Gérard graduated with a Master's degree in Performance Coaching from the University of Stirling in 2014, a Teaching degree (PGCE) from the University of Huddersfield in 2015 and in the same year became a Published Author in Communication Psychology with his book titled "Let's Talk Soccer". He has also been published in several best-selling football coaching and business books, including research articles on coaching.

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Award-winning Speaker


Having established his first business into becoming listed among the Top 100 Best Business Start-ups in the UK in 2010, Gérard was awarded 'Ambassador' status for Entrepreneurship in the UK, deliver talks throughout Europe promoting enterprise. He has also delivered talks in schools, colleges and businesses for a range of organisations including School Speakers, Teen-Speakers and himself. His topics range from coaching and the coaching process to enterprise, individual development, education in action, talent development & management and so much more having presented in front of audiences ranging from 30-1000+ 

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Published Author & Contributor


Gérard has contributed to numerous articles, magazines and blogs around the world in multiple languages, which includes having work published in football and entrepreneurial books and research papers.

His book "Let's Talk Soccer: Using Game-calls to develop communication and decision making in football" published by Bennion Kearny offers coaches a resource on how to develop communication in players and establish a coaching vocabulary with the use of Game-calls.

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what they say

Michael Beale - Rangers FC


“Gérard can support the delivery of an integrated club coaching strategy and enhance the growth of a club” 

First Team Coach Rangers FC, former Liverpool FC & Chelsea FC Academy Coach, former Assistant Coach São Paulo FC

Roger Wilkinson - Premier Skills


 “Gérard is an excellent young soccer coach who has great empathy with players and fellow coaches alike” 

Academy Director - Fencibles 

Former New Zealand Director of Coaching & U17, U20 National Coach, inc West Brom U21s & FIFA Instructor

Christian McKeown - Player


“Gérard has been a huge influence on my development as a football player and has a vast knowledge of the game which he communicates well with his players”

Former RIASA Academy, SW Florida Adrenaline (PDL) and Bradford City Development Squad

Eddie Austin - Austin Mckeown


 “"I have known Gérard for several years and have always been impressed with his enthusiasm. His boundless energy in wanting others to succeed is a credit to his own positive outlook and his desire to enable others to overcome challenges" 

Executive Director - Austin McKeown 

Former Managing Director ITN Mark Education, CEO Core ECS Ltd

The Coaching Manual


 “Delighted to have Gérard on board as an Ambassador. He has had great experiences both in the UK and in the US and it would be fantastic to share that knowledge with a global coaching audience"
Paul Bright - Technical Director The Coaching Manual  & National Coaching Director AYSO

Jess Ibrom - Cook Islands FA


“Gérard is a dynamic coach who can quickly engage people and establish growth within an organisation”
Jess Ibrom - former Technical Director Cook Islands FA  

Business awards

Business Awards

 The following awards and lists are some of the accolades achieved as part of being a Director of Gérard School of Football, Premier Skills Yorkshire and Gérard Jones Enterprises including individual achievements since 2009.

Awarded in 2010


Gérard School of Football listed among the Top 100 Best Business Start-ups in the UK, reaching the ultimate hit list 

Awarded in 2010


Gérard Jones was awarded the Future 100 Young Entrepreneur of the Year award by Striding Out, sponsored by Natwest Bank

Awarded in 2014


Gérard Jones was awarded the JCI UK Ten Outstanding Young Persons Award for his entrepreneurial and business success in football coaching and coach development 


Awarded in 2009


Gérard Jones was recognised by Enterprise UK, the then national charity for promoting enterprise,

as a inspiring example which involved supporting events up and down the UK

Awarded in 2010


Gérard Jones was listed among the region's success stories in Hull & East Yorkshire for his early growth with GSF

Media recognition


Gérard featured in a list conducted by the Institute of Public Policy Research North (IPPR North) of the Top 50 brightest and most talented people in the North of England 2011


SkySports Exclusive Interview following Gérard Jones joining Bristol Rovers FC

BBC Look North

BBC Look North feature interview with Gérard Jones in 2010, following the growth of GSF

The Guardian

Gérard was listed among the Top 7 Young Entrepreneurs to watch in 2011 following an interview

Real Business

Gérard featured in Real Business list of 5 inspiring young entrepreneurs in the UK 2014


Gérard featured in Condé Nast Magazine 'Journal' featured among Top 7 Young Entrepreneurs from Yorkshire


Also Featured in





GSF Launches 2009!

Gérard co-founded Gérard School of Football in early 2009, originally based in Hull with Head Office at the University of Hull, GSF grew into the leading provider of football coaching in East Yorkshire, delivering programs in schools and grassroots teams, to running individual training, develop centers & junior academies. 

Enterprise UK Ambassador Status Gerard Jones

Awarded "Ambassador Status" for Entrepreneurship in the UK in 2009

 Gérard  quickly grew the company from coaching a few kids into more than a 1000 each week! Coaching in several primary schools throughout Hull. As a young entrepreneur aged 19 when founded the company,  Gérard  caught the attention of Government Charity for Enterprise "Enterprise UK" chaired by BBC Dragons Den star Peter Jones! This led to  Gérard  being requested to speak at events and talk about his entrepreneurial journey throughout the UK

Gerard School of Football winner of Start-ups 100 Award

Best Business Start-up Award 2010

As a result of continued growth, GSF grew into coaching 1500-2000 kids week, securing sponsorships & grant funding and featuring on national TV. As a result, GSF was named among the Top 100 Best Business Start-ups List in 2010 by 


BBC Look North TV Debut

GSF continued reputation grew, featuring in national, regional and local press with major publications in The Guardian to featuring on a series of interviews online. As a result, The BBC contacted GSF to do a story on  Gérard  coaching journey, leading to odds of becoming a future England Manager by Bookmakers William Hill.


Securing Major Sponsorship

We secured sponsorship from multi-billion pound organisation British Land Plc through multi-million pound regenration project St Stephen's Shopping Centre, resulting in £10k partnership developing grassroots kids throughout East Yorkshire over 2 year period


Partnership with Arsenal FC operate Arsenal Soccer Schools 2010 & Awards to Follow!

GSF formed a partnership with Arsenal FC to operate Arsenal Soccer Schools in Hull & East Yorkshire, one of the largest soccer school programs in the world! As a result, establishing an Award-winning After School Club program and a series of Advanced Skills Centers for Boys & Girls aged from 5-12 years old.

GSF operating Arsenal Soccer Schools won a series of awards such as Best Activity for Children and was nominated for a host of sports coaching awards as an Approved Provider by Hull City Council & East Riding Yorkshire Council, including individual awards such as;

  • Future 100 Young Entrepreneur of Year
  • Top 50 Brightest & Most Talented in North of England
  • Regional Success Story
  • The Guardian Top 7 Entrepreneurs to Watch list
  • Several others


Premier Skills Coaching

In 2012, GSF closed operations due to a family death and rebranded as Premier Skills Yorkshire, running player development programs such as Team Training for Grassroots clubs to establishing Advanced Skills Centers in Hull, Bradford, Leeds & York for boys aged 6-12 years old! Also evolving for the first-time into Coach Education, delivering accredited Practice-Play Coach Education Courses to GR clubs throughout Yorkshire! This led to delivering Player Development programs through West Brom Albion in NZ


Evolution to Gérard Jones Enterprises 2013

In January 2013,  Gérard rebranded again as an Independent Contractor, under the name  Gérard Jones Enterprises, trading as  Gérard School of Football and with the launch of -  Gérard  became an Academy Coach, College Head Coach and Independent Coach Educator, delivering mentoring program to Clubs throughout West Yorkshire, to working in professional soccer and around the world! This was the beginning of a new journey, having accumulated experiences of working in Grassroots soccer, to now working with elite players and gaining invitations onto specialist coaching courses, GSF and  Gérard  became recognised by Adidas UK as a "Grassroots Football Ambassador 2014", worked with PlayStation & The Premier League through the English Schools FA delivering activities throughout the North of England in Schools!  Gérard still delivered private one-to-ones and hired a team of staff to deliver mentoring programs in clubs, establishing camps and skills centers throughout Yorkshire!  Including working as a Speaker for School Speakers since 2010 and under own brand, delivering workshops on coaching and business in the UK, US and rest of Europe! 


Awarded JCI UK "Outstanding Young Persons Award" 2014

Throughout the ups and downs and with hundreds of thousands having benefited from programs since 2009, along with committment to player development and personal development and his passion for inspiring others,  Gérard  was nominated for and listed among the Top Ten Outstanding Young People in the UK for business accomplishments and entrepreneurial success through football coaching,one of the most prestigious awards in the world!


Coaching Methodology becomes a Book

Following extensive research into Practice-Play methodology (Laudner 2001) and the use of Game-calls (key-words) using Academy players at EPPP Cat 3 Academy,  Gérard's research became a book on how coaches can develop communication and the importance of having a clear vocabulary of work - titled Let's Talk soccer through Publisher Bennion Kearny in 2015


Professional Coaching

Gérard's experience grew, working as an Head Academy Coach at RIASA, working with Bradford City to coaching in the US as a Director of Coaching -  Gérard had the privaledge of working with grassroots, college, elite and professional players and establishing curriculums across a range of programs


Supporting Organisations World-wide

Gérard became an in-demand speaker and presenter at key conferences and events around the world! Becoming recruited by Champions Speakers, award-winning agency that includes celebrities & personalities

Coach Developer Gerard Jones, grassroots soccer coaching

Gérard Becomes Licensed US Soccer Instructor in 2018!

Following a return to the US, Gérard became a Director of Coaching at a youth club in NY and was later identified and recommended by State DOC to US Soccer Federation to become a Coach Educator for the Federation, on a invitation-only course - receiving specialist training to deliver Grassroots Coaching course using the Play-Practice-Play methodology and use of key-words

Gerard School of Football and Gerard Jones, professionla soccer coach and coach educator

GSF Marks 10-year Anniversary in 2019!

Since starting the journey in 2009 providing professional coaching to grassroots players and teams, to gravitating into running coach education programs and coaching across all pathways including the professional game, GSF has evolved it's program provision over the years and continues to offer an outstanding service as an independent contractor!

Gérard is now a UEFA 'A' Licensed Coach, FA Advanced Youth Award & USSF Youth Soccer Specialist, with a focus on the use of Communication Psychology and practice-design!