About Gérard

Learn more about Gérard's story, where he came from and what's he's doing now

Find out more

Business Awards

Since 2009, Gérard has won a host of business and entrepreneur awards for his accomplishments!

Find out more

What they Say

Gérard's reputation is key to the growth of GSF! Find out what people say

Find out more

Media Recognition

Gérard has featured on national TV including National and Regional Press, Radio and more!

Find out more

Certified By

Gérard is qualified Coach in Senior & Youth Football (A Licence), Qualified Teacher, Master's degree holder and more!

Find out more


GSF Purpose is to enhance progress in coaches, players and entrepreneurs

Find out more

Specialist in football coaching and performance

Gérard Jones is an award-winning entrepreneur, published author and professional football coach with over 13 years coaching experience having worked in the UK, US, Italy, Norway and New Zealand.  An accomplished speaker, Gérard has supported businesses, educational institutions and football organisations around the world, delivering talks and conferences on talent management, talent development, entrepreneurialism, football coaching and communication as well as personal growth and development. He recently served as Head of Academy Coaching at EFL League One side Bristol Rovers FC, where he was responsible for coach and player development.

To find out more about Gérard's coaching philosophy, click on the 'Learn More' button below.

Learn more

Certified by

professional memberships



Operate in your own Genius - Gérard Jones - founder award-winning Gérard School of Football

find out how

Value on Strength-Based Coaching

GSF mission and values are built around one of the key coaching priniciples of 'Strength-Based-Coaching'. This belief aligns with our mission and embodies how Gérard coaches players by focusing on their strengths and helping players and coaches maximise their strengths and develop their own 'identity' whilst tidying up on development areas. This approach is different to how most coaches work, where they will focus on weaknesses and thus not enhance strengths further. (Operate in Own Genius).

About Gérard

Gerard Jones Football Coach

Football Coaching - Leading Coaching Provider

Gérard Jones is an FA UEFA A Licensed Coach and FA Advanced Youth Award holder with over 13 years coaching experience having worked in the UK, US, Italy, Norway & New Zealand. A former youth team player at Halifax Town AFC, Gérard left the Club in 2008, going on to study a Sports Coaching degree at the University of Hull where he established his first business Gérard School of Football in 2009 running development centers, coaching in schools and offering private one-to-one training throughout Hull & East Yorkshire. He grew the company into becoming listed among the Top 100 Best Business Start-ups in the UK in 2010 (Startups 100 Awards), later becoming a Director of Coaching at Arsenal Soccer Schools, one of the largest soccer school programs in the world.

Following on from this, he established a Coach Education & Player Development company, delivering mentoring support to grassroots clubs and running Advanced Skills Centers to players aged from 5-12 years old throughout Yorkshire. This saw Gérard travel to New Zealand with Premier Skills, delivering a player-development course linked with West Brom Albion Academy. 

He later became an Academy Coach at Rochdale AFC (EFL League One EPPP Cat 3 Academy) where he served the Club for 5 years and then joined RIASA, a world-leading international collegiate academy, as Head Academy Coach for over 3 years which through the role saw Gérard become Head Coach at Eccleshill United FC (NCEL Div One) and Bradford College's Football Academy (ECFA Cat 2), including  assisting with Bradford City's U21s as well as coaching the International Development Squad through RIASA against pro clubs.

In early 2016 he joined Eastside FC in South-East Michigan as Director of Coaching, helping to grow the Club significantly for nearly two years with back-to-back State Championships, Director's Academy Status and increased participation across all areas of the club. 

Upon returning back to England in the summer of 2017, Gérard became the Head of Academy Coaching at Bristol Rovers FC (EFL League One EPPP Cat 3). 

Gérard is also a Coach Educator for the Football Association of Wales delivering on their C Certificates and other awards.

With a Master's degree in Performance Coaching from the University of Stirling, Gérard also holds a PGCE in Lifelong Learning and is a published Author in Communication Psychology with his book titled "Let's Talk Soccer". He has also been published in several best-selling football coaching and business books, including research articles on coaching.

Award-winning Speaker

Having established his first business into becoming listed among the Top 100 Best Business Start-ups in the UK in 2010, Gérard was awarded 'Ambassador' status for Entrepreneurship in the UK, deliver talks throughout Europe promoting enterprise. He has also delivered talks in schools, colleges and businesses for a range of organisations including School Speakers, Teen-Speakers and himself. His topics range from coaching and the coaching process to enterprise, individual development, education in action, talent development & management and so much more having presented in front of audiences ranging from 30-1000+ 

Published Author & Contributor

Gérard has contributed to numerous articles, magazines and blogs around the world in multiple languages, which includes having work published in football and entrepreneurial books and research papers.

His book "Let's Talk Soccer: Using Game-calls to develop communication and decision making in football" published by Bennion Kearny offers coaches a resource on how to develop communication in players and establish a coaching vocabulary with the use of Game-calls.

what they say

Michael Beale - Liverpool FC

“Gérard can support the delivery of an integrated club coaching strategy and enhance the growth of a club” 

Head of Foundation Phase - LFC

Former Assistant Manager São Paulo FC, Liverpool U23s and Chelsea Academy Coach

Roger Wilkinson - Premier Skills

 “Gérard is an excellent young soccer coach who has great empathy with players and fellow coaches alike” 

Academy Director - Fencibles 

Former New Zealand Director of Coaching & U17, U20 National Coach, inc West Brom U21s & FIFA Instructor

Christian McKeown - Player

“Gérard has been a huge influence on my development as a football player and has a vast knowledge of the game which he communicates well with his players”

Former RIASA Academy, SW Florida Adrenaline (PDL) and Bradford City Development Squad

Eddie Austin - Austin Mckeown

 “"I have known Gérard for several years and have always been impressed with his enthusiasm. His boundless energy in wanting others to succeed is a credit to his own positive outlook and his desire to enable others to overcome challenges" 

Executive Director - Austin McKeown 

Former Managing Director ITN Mark Education, CEO Core ECS Ltd

The Coaching Manual

 “Delighted to have Gérard on board as an Ambassador. He has had great experiences both in the UK and in the US and it would be fantastic to share that knowledge with a global coaching audience"
Paul Bright - Technical Director The Coaching Manual  

Jess Ibrom - Cook Islands FA

“Gérard is a dynamic coach who can quickly engage people and establish growth within an organisation”
Jess Ibrom - Technical Director Cook Islands FA  

Business awards

Business Awards

 The following awards and lists are some of the accolades achieved as part of being a Director of Gérard School of Football, Premier Skills Yorkshire and Gérard Jones Enterprises including individual achievements since 2009.

Awarded in 2010

Gérard School of Football listed among the Top 100 Best Business Start-ups in the UK, reaching the ultimate hit list 

Awarded in 2010

Gérard Jones was awarded the Future 100 Young Entrepreneur of the Year award by Striding Out, sponsored by Natwest Bank

Awarded in 2014

Gérard Jones was awarded the JCI UK Ten Outstanding Young Persons Award for his entrepreneurial and business success in football coaching and coach development 


Awarded in 2009

Gérard Jones was recognised by Enterprise UK, the then national charity for promoting enterprise,

as a inspiring example which involved supporting events up and down the UK

Awarded in 2010

Gérard Jones was listed among the region's success stories in Hull & East Yorkshire for his early growth with GSF

Media recognition

Gérard featured in a list conducted by the Institute of Public Policy Research North (IPPR North) of the Top 50 brightest and most talented people in the North of England 2011


SkySports Exclusive Interview following Gérard Jones joining Bristol Rovers FC

BBC Look North

BBC Look North feature interview with Gérard Jones in 2010, following the growth of GSF

The Guardian

Gérard was listed among the Top 7 Young Entrepreneurs to watch in 2011 following an interview

Real Business

Gérard featured in Real Business list of 5 inspiring young entrepreneurs in the UK 2014

Gérard featured in Condé Nast Magazine 'Journal' featured among Top 7 Young Entrepreneurs from Yorkshire


Also Featured in


Our Partners