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Gérard is an entrepreneur, investor, and football leader with nearly two decades experience building and scaling businesses across sport, education, and technology.

He founded his first business in 2009, growing it into one of the Top 100 Best Business Startups in the UK 2010 (Startups100 list). This early success led to multiple entrepreneurship awards and his appointment as an Entrepreneurship Ambassador for Enterprise UK, where he delivered talks in schools, colleges, and universities while supporting businesses throughout the UK. Enterprise UK was a national charity chaired by BBC Dragon Peter Jones and backed by the UK’s leading business membership organisations.

His first company, Gérard School of Football, was an innovative grassroots coaching school delivering football and life coaching programmes across primary and secondary education in Hull & East Yorkshire, later establishing the region’s largest Advanced Development Centre network. The business evolved into Gérard Jones Enterprises, operating coach education and player development programmes globally, generating over $5 million in combined revenues. GSF also owned and operated an Arsenal Soccer Schools franchise, part of one of the world’s largest soccer school programs and secured partnerships and funding from multi-billion pound organisation British Land PLC through St Stephen's Shopping Center.

In the United States, Gérard has held senior leadership roles within high-performance sporting organisations, including Sporting Kansas City, where he played a key role in the creation and growth of the club’s own MLS Academy Affiliate youth soccer ecosystem. As Director of Coaching, he launched Sporting City North, a brand new for-profit youth club in 2022, generating over $1.2M in revenues within the first 12 months, operating from a $35M world-class training complex, delivering year-on-year growth across participation, programmes, and player development over a three year period. His leadership saw increase and retention in staff and players, and contributed to the city group "Sporting City SC" becoming one of the largest youth soccer clubs in Kansas City with nearly 1700 players.

Gérard has founded and led multiple successful organisations:

• ULEARNBLY – An ed-tech startup delivering digital online coach education and mentoring for soccer coaches globally, supporting over 20,000 coaches and generating $150k in gross-annual revenues in Year 1, with a pathway toward $1M+ annual revenues
   
• JJFC (501c3) – Director of Coaching role for 700-player youth soccer club, generating over $800k in gross-annual revenues through player and coach development, increasing player retention and growth across two years
   
• ESFC (501c3) – Director of Coaching role for club with around 1000 players, generating $720k in gross-annual revenues, increasing revenue and player retention in Year 1

• PREMIER SKILLS  – Delivered  regional coach education and established advanced skills centers across the North of England, growing player development programmes generating $120k+ in gross-annual revenues.
   

ULEARNBLY (CoachesClubhouse) launched in 2021,  has become an alumni of the NatWest Bank Entrepreneur Accelerator programme and the Cambridge University Impulse Accelerator, securing grant funding from EU Regional Development Funds and other innovation organisations, and formed strategic partnerships with universities and organisations internationally.

As an Investor, Gérard has supported a small number of technology-led startups as an early-stage investor, primarily through equity crowdfunding and long-term holdings.

Today, Gérard combines his experience in business building, investment, and high-performance sport to back innovation, support founders, and develop ventures with long-term impact.