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Gérard Jones
Gérard Jones, MSc PGCE
About
Contact Gerard
PhD Research
Sports Directorship
Interviews & Speaking
Gérard Jones
Gérard Jones, MSc PGCE
About
Contact Gerard
PhD Research
Sports Directorship
Interviews & Speaking
More
  • Gérard Jones, MSc PGCE
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  • Gérard Jones, MSc PGCE
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Pioneering New Frontiers in Coaching Verbal Feedback

Investigating coaching interactions and how coaches can use verbal feedback to guide athletes' search for performance solution

Investigate how coaches can use verbal augmented information (Feedback) more effectively to guide the attentional search of athletes in football, to explore and create their own adaptable performance solutions.

Learn About My Research

Looking to collaborate on research surrounding coaches use of feedback, practice design or another topic?

Collaborate With Gérard

Learn About My Research

What is the PhD Research About?

The Aim of the Study: Investigate how coaches can use verbal augmented information (Feedback) more effectively to guide the attentional search of athletes in football, to explore and create their own adaptable performance solutions.


Since 2020, my PhD research focuses on a pioneering "Transitional Learning Model" (TLM) for football coaches to enhance the efficacy & impact of their use of verbal augmented feedback. Integrating ecological dynamics and a constraints-led approach, TLM guides players' attentional search, refining decision-making & skill adaptation.

What is the Problem with Current Feedback Methods?

Verbal feedback is a dominant coaching behaviour displayed by coaches, and yet used ineffectively, often failing to support long-term learning and performance.  Some of challenges with verbal feedback provision is that it may not always translate into recipient comprehension, with some athletes found to recall around 50% of summarized feedback and less than 6% of all feedback a week later. Football (soccer) coaching like most sports is guided by a reproductive, coach-led approach that subjects athletes to receiving high frequencies of prescriptive information in the form of error correction, in reference to an optimal movement template shaped by the coach to address dynamic and random game problems.  Overuse of poor verbal feedback has led to significant athlete dependence, where excessive reliance on prescriptive feedback discourages athletes from exploring and solving problems independently, limiting their autonomy during performance. Additionally, misaligned learning occurs when feedback focuses on idealized movement patterns rather than situational adaptability, creating a disconnect between training and the unpredictable nature of dynamic sports like football.

How Well do we Check for Understanding?

Coaches share a lot of their information verbally but how much of this information provided to athletes encourages autonomy support? self-regulation and adaptability? How well do we check for understanding? 

Newell - Learning as Searching

Important position is agreeing that "LEARNING as SEARCH" and "Practice is Search" meaning that Perception-Action is coupled. We learn through our constant interaction with the environment and we are in environments where we have to search for information to optimally identify key information sources, in order to use that information to discover and implement our own adaptable and unique movement solution. 

Newell - Transitional Information

Existing feedback approaches fails to consider the complex, dynamic and nuanced nature of sports, such as football. Football requires constant decision making and problem solving, as athletes must interact with and search for information from an environment that is unpredictable and forever changing. This is where an alternative approach to providing augmented information known as ‘transitional' can help coaches, as transitional information can be shared concurrently (during action) or terminally (after action), by using feedback to channel the athletes search for information, which they can use to discover their own adaptable performance solutions. This conceptualization views ‘learning and practice design as search meaning, environments that promote the process of athlete’s actively exploring and seeking out information and solutions through inquiry, experimentation, and problem-solving, compared to relying solely on the coach’s idealistic solution to every problem.

What is the Goal for Feedback

What can be described as a contemporary non-linear approach to coaching, aligns with calls from Woods, Rudd, Robertson & Davids that re-position the role of the coach as that of a Learning Designer, an individual who designs decision-rich environments that use feedback as an informational constraint, to guide an athlete’s attentional search for movement solutions. By using Newell’s views within a constraints-led approach which also draws from Gibson’s perception-action coupling in that perception and action are coupled, my PhD Research proposes a Transitional Learning Model (TLM) to prevent athletes (soccer players) from becoming dependent on augmented information, instead helping them develop the relevant skills and capacities to explore practice and game environments for their own functional and adaptable solutions. 

Read Research Article Introducing Transitional Learning Model (Transitional Information) in the International Sports Coaching Journal

Study 1 "How Coaches Use Feedback in Everyday Environments"

Study 1 - How coaches use feedback in their everyday coaching environments through semi-structured Interviews

Interviewed 22 coaches across Grassroots, Development & Elite environments

Across Two Parts

Select group of individuals selected for Part Two based on their responses to the first-part of the study, to take part in a Listening Rooms approach


Select group of 10 coaches who unpacked key findings further across 6 Themes: Feedback Approach, No Feedback Model, Social & Cultural Influences, Player Centered Focus, Use of Experience & Knowledge and Feedback Periodization Strategy

Key Findings from Study 1

No clear feedback model or framework with coaches not planning with intentionality what their feedback strategy in training or matchday environments will and should look like. Coaches heavily influenced by unknown socio-cultural constraints as well as considerations linked to Periodization of workload. Consistent Philosophical Discord between methods used, with coaches making contradicting statements surrounding their use of feedback. Universal agreement for a need to have a model or framework that guides coaches use of feedback that taps into the perception of the athlete to solve game problems through the discovery of their own solutions

Key Results

    Activity design considerations for player learning and scanning

    Read Article

    Abstract Presentation on PhD Research

    Gérard shares insight into his position paper and research presented at the Sports Science Congress in Portugal in 2021 on Transitional Learning Model

    My Publications & Professional Speaking

    Conferences, In-Person and Online Events Where I have Presented Research & Ideas linked to PhD Study:

    • FA CPD Webinar: Understanding Gamification - strategies to enhance coaching feedback and interactions (Oct 2024)
    • U.S. Soccer CPD Webinar with North Texas Soccer: Activity Design Considerations for Player Learning and Scanning (March 2024) 
    • Portsmouth FC Academy CPD Workshop Webinar: The use of Feedback to Guide Search (Feb 2024) 
    • FA CPD Webinar: Developing a Coaching Model - theoretical framework for the use of feedback to guide search, with coaching model principles (Direction, Ball, Consequence, Opposition, Sullivan et al; Intervention Planning and Feedback Periodization Planning) (Oct 2023)
    • FA CPD Webinar: Developing a Game Model - Influence of language, feedback and coaching principles (Sept 2023)
    • Football Knowledge Conference Online: Brain Centered Learning, Use of Feedback coupled with Practice Design to Guide Visual Search (August 2023). https://pedmencoach.wixsite.com/football-knowledge-c/team-4
    • FA CPD Webinar: Developing Decision Makers - Middlesex FA (July 2023)
    • FA CPD TwitterSpaces – Four Weeks of Topics: Where do I start with session objectives, designing practice for learning, how to plan for the individual whilst developing the team, what does this mean for my game model (June-July 2023)
    • FA CPD Webinar – Developing Decision Makers - Middlesex FA (July 2023)
    • FA CPD TwitterSpaces – Four Weeks of Topics: Should practice be announced or unannounced, How to lead players in taking ownership, What is the difference: player led and player centered, How considered is my game-model (May 2023)
    • Sporting Kansas City, Sporting City North CPD Workshop In-Person: The use of Feedback to Guide Search (Feb 2023)
    • FA CPD Webinar: Individualised Coaching – Middlesex FA (Jan 2023)
    • Stevenage FC Academy CPD Workshop Webinar: The use of Feedback to Guide Search (Dec 2022)
    • FA CPD Webinar – Developing Decision Makers - Gloucestershire FA (Nov 2022)
    • US Soccer Federation Coach Education – Use of Feedback to Guide Search on the D Licence course (Nov 2022)
    • Soccer Parenting Association Webinar – Meeting the Holistic Needs of Players (Nov 2022)
    • CoachBetter.Com Webinar – Coach Development, how non-linear pedagogy can guide practice (Nov 2022)
    • FA CPD Webinar: Effective Feedback, how coaches can use augmented information to guide search – Middlesex FA (Oct 2022)
    • NEFA Online Webinar: Developing Decision Makers, Practice is Search; Visual Search & Feedback (March 2022)
    • The Coaches Room: Developing Decision Makers, Using Feedback to Guide Search (March 2022)
    • FA UEFA C Licence Course Webinar: Developing transformational coaches who can develop more skillful players through inspirational opportunities – drawing from CLA (March 2022)
    • Soccer Science Conference – Presented as part of the Decision Making in Football Expert Panel around Practice Design and Use of Feedback - Alongside Ben Bartlett, Steve McClaren and Geir Jordet (March 2022)
    • U.S. Soccer Federation: Leading the Player through Personalised Coaching Online – D Licence (Feb 2022)
    • FA CPD Webinar – The Practice Spectrum - Developing Decision Makers - Middlesex FA (Feb 2022)
    • Bangladesh Football Federation AFC Pro Diploma Course: High Performance Coaching & Leadership (Feb 2022)
    • MSC High School Coaches Conference – visual search and augmented information (Jan 2022)
    • DGAA Online Coaching Conference – Use of Feedback to Guide Visual Search (Feb 2021)
    • 7th International Teaching Games for Understanding (TGfU) Conference – 7-11th July 2022 (CANCELLED)
    • Beyond the Pulse Online Webinar: Coaching insights working in high performing environments – (Dec 2021)
    • ICCE 13th Global Coach Conference, Lisbon: Transitional Learning Model for Coaches – (Nov 2021) – research featured in special edition of the International Sports Coaching Journal
    • Sheffield Hallam University - Skill Acquisition and Psychology Research Conference: SHU (Nov 2021)
    • The Coaches Voice: Practice is Search Webinar; Creating Environments where players can Search, Discover & Exploit (October 2021) – presented theories and concepts around use of transitional information and practice design
    • Sports Sciences Congress, Lisbon: Providing augmented information for learning transitions in football – (July 2021)
    • The Monday Night Coaches Club Webinar – Practice Design with Gérard Jones, Jan Van Loon, Mikael Bunel & Ben Gardner – (June 2021)
    • FRMF Modules – Use of Feedback to Guide Search – Federation Royal Marocaine de Football on CAF A Licence and FRMF A Youth Licence (March and April 2021)
    • FRMF Developing Young Players – Practice Design – Fédération Royale Marocaine de Football Webinar - March 2021
    • FRMF Coaching Methodology and Individualised Feedback Strategies - Federation Royal Marocaine de Football to all Youth National Coaches across the DTN (June 2020-July 2021) 

    Conferences & Professional Club Presentations during PhD:

    • Portsmouth FC Academy CPD Workshop Webinar: The use of Feedback to Guide Search (Feb 2024) 
    • Football Knowledge Conference Online: Brain Centered Learning, Use of Feedback coupled with Practice Design to Guide Visual Search (August 2023). https://pedmencoach.wixsite.com/football-knowledge-c/team-4
    • Stevenage FC Academy CPD Workshop Webinar: The use of Feedback to Guide Search (Dec 2022)
    • Soccer Science Conference – Presented as part of the Decision Making in Football Expert Panel around Practice Design and Use of Feedback - Alongside Ben Bartlett, Steve McClaren and Geir Jordet (March 2022)
    • Bangladesh Football Federation AFC Pro Diploma Course: High Performance Coaching & Leadership (Feb 2022)
    • ICCE 13th Global Coach Conference, Lisbon: Transitional Learning Model for Coaches – (Nov 2021) – research featured in special edition of the International Sports Coaching Journal
    • Sports Sciences Congress, Lisbon: Providing augmented information for learning transitions in football – (July 2021)
    • FRMF Modules – Use of Feedback to Guide Search – Federation Royal Marocaine de Football on CAF A Licence and FRMF A Youth Licence (March and April 2021)
    • FRMF Developing Young Players – Practice Design – Fédération Royale Marocaine de Football Webinar - March 2021
    • FRMF Coaching Methodology and Individualised Feedback Strategies - Federation Royal Marocaine de Football to all Youth National Coaches across the DTN (June 2020-July 2021) 

    Book Chapters, Publications & Articles during PhD:

    • Jones, G. (2024). Designing practice environments and coaching behaviours that guide soccer player’s search for performance solutions. U.S. Soccer Federation Coaching Education CPD Articles. U.S. Soccer Learning Center.
    • Jones, G (2023). Developing Self-Learners through challenges, feedback and game-based coaching. Soccer Journal, 83, p. 30-32.
    • Jones, G., Stone, J., Rothwell, M., Rumbold, J., Davids, K., Otte, F. (2021). Providing augmented information for footballers: The transitional learning model for coaches, International Council for Coaching Excellence (ICCE) 13th Global Coach Conference, Lisbon. International Sport Coaching Journal, 8 (S1), pp.1-80.
    • Jones, G., Stone, J., Rothwell, M., Rumbold, J., Davids, K., Otte, F. (2021). Providing augmented information for learning transitions in football: The transitional learning model for coaches, Sports Sciences Congress, Lisbon.
    • Jones, G. (2020). Attacking Principles Training Session with Informational Constraints, utilising transitional feedback. Elite Soccer, Green Star Media Ltd, 115, pp. 15-17.

    Publications and Articles Written or In-Press/To be Published:

    • Jones, G., Stone, J., Rothwell, M., Rumbold, J., Davids, K., Otte, F. (TBC 2025). How coaches use feedback in their everyday training and matchday environments. Physical Education and Sports Pedagogy.
    • Jones, G., Stone, J., Rothwell, M., Rumbold, J., Davids, K., Otte, F. (TBC 2025). Investigating how coaches use feedback in everyday training and matchday environments. International Journal of Sports Science & Coaching.

    Podcasts where Discussed Research Ideas:

    • Magic Academy Podcast with Russell Earnshaw: Inspire, Involve & Inform - Coaching Interactions https://www.buzzsprout.com/205642/episodes/15918348 (Oct 2024)
    • Sport & Life Podcast with SkySports News Presenter Teddy Draper: Developing adaptable, skillful performers: https://podcasters.spotify.com/pod/show/teddydraper/episodes/Grard-Jones-Director-of-Coaching-at-MLS-team-Sporting-Kansas-City-e1m86i7/a-a57pjj (August 2022)
    • Gold Dust Podcast: Designers of Experiences: https://audioboom.com/posts/8067215-gerard-jones-we-are-
    • designers-of-experiences (April 2022)
    • Inside Coaches Room Podcast: Developing Decision Makers, use of practice design & feedback to guide search - Inside The Coaches Room #32: Gérard Jones - YouTube (March 2022)
    • NEFA Coaches Corner: Use of Feedback to guide visual search (March 2022) https://open.spotify.com/episode/1ZYC12LX6763rU8fb0jJhg?si=c7fBBsNMSn6kXWKuxx3x_g / https://open.spotify.com/episode/5NILTjS7jYdsTXIfKEooqD?si=6qTm7ACXR4iHbcyeK5bDFg
    • Conversation with Tyler Yearby discussing feedback, ecological dynamics, visual search and degrees of freedom
    • and implications for practice design: https://www.youtube.com/watch?v=aAOIAQfuegk (August 2021)
    • Rebel Movement PhD Podcast: upgrading your feedback to guide the attentional search of athletes https://rebelmovement.org/2021/07/31/upgrading-your-feedback-guiding-attentional-search-of-athletes/ (July 2021)
    • PubHD Sheffield Online: how coaches can use verbal instruction to guide the attentional search of players using miro.com (Feb 2021)
    • Talent Equation Podcast - Recognising people for their own personal genius: https://www.spreaker.com/user/thetalentequation/gerard-jones (Oct 2020) - sharing concepts around ‘priming to attune and the importance of coaches tapping into the perception of the player’.

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    • Gérard Jones, MSc PGCE