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Gérard Jones
Gérard Jones MSc MSD PGCE
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Gérard Jones
Gérard Jones MSc MSD PGCE
About
Contact Gerard
Coaching in Action
PhD Research
Sports Directorship
Interviews & Speaking
Businessman
Worked with
More
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Academic Research Profiles

Logo of Sport and Physical Activity Research Centre in bold black text.
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Latest Peer-Reviewed Publication

Game Models in Football Coaching: An Ecological Dynamics Perspective

Published in the International Journal of Performance Analysis in Sport (2026)

This peer-reviewed publication explores how Game Models in football may be reconceptualised through an ecological dynamics perspective.

Traditional Game Models are often presented as rigid structures built around predefined patterns and idealised solutions. This paper challenges that position by proposing Game Models as adaptive, principle-based frameworks that support player perception, decision-making, and behavioural adaptability within the evolving context of the game.

Rather than prescribing fixed movements and rehearsed solutions, this perspective positions tactical principles as attentional anchors that help guide players toward functional and adaptable actions in dynamic performance environments.

The paper explores:

Ecological dynamics and affordance-based perspectives on Game Models

How tactical principles can guide adaptable player behaviours

Representative practice design and perception-action coupling

The relationship between coaching language, feedback, and decision-making

Why adaptability may be more important than rehearsing fixed patterns


The publication connects directly to my wider PhD research investigating how coaches can use verbal augmented feedback and practice design to guide player search, learning, and performance adaptation.


A Game Model should not simply tell players what to do. It should help players learn how to perceive, adapt, and solve problems within the continuous flow of football.

Jones, G., Kubayi, A., Stone, J. A., & Davids, K. (2026). Game models in football coaching: an ecological dynamics perspective. International Journal of Performance Analysis in Sport, 1–18.
 

Read Paper

Pioneering New Frontiers in Coaching Verbal Feedback

Investigating coaching interactions and how coaches can use verbal feedback to guide athletes' search for performance solution

Investigate how coaches can use verbal augmented information (Feedback) more effectively to guide the attentional search of athletes in football, to explore and create their own adaptable performance solutions.

Learn About My Research

Looking to collaborate on research surrounding coaches use of feedback, practice design or another topic?

Collaborate With Gérard

Sharing Best Practice on Talent Development & Methodology

Reimagining Talent Development in Professional Football

Gérard has presented his research at the Talent Identification and Development Environments in Sport (TIDES) Inaugural Conference 2026, hosted by Leeds Beckett University during an Oral Session on Practice Design, Learning Environments & Performance Support. His presentation on Reimagining Talent Development in Professional Football: Department of Methodology as a Transdisciplinary Inntegrator shared insights from a case study involving a professional MLS Club and how to enhance methodological alignment across all departments from first-team to youth academy. This presentation was shared to over 100 delegates, consisting of world-leading experts and an international community of researchers and practitioners across a range of sports, including representatives from The Premier League, Premier League EPPP Academies, FIFA and other organisations


The conference provided an opportunity to engage in thought-provoking discussions, and explore best practices in talent identification and development with a focus on what insights will shape the future of talent development in sport

Learn About My Research

What is the PhD Research About?

The Aim of the Study: Investigate how coaches can use verbal augmented information (Feedback) more effectively to guide the attentional search of athletes in football, to explore and create their own adaptable performance solutions.


Since 2020, my PhD research focuses on a pioneering "Transitional Learning Model" (TLM) for football coaches to enhance the efficacy & impact of their use of verbal augmented feedback. Integrating ecological dynamics and a constraints-led approach, TLM guides players' attentional search, refining decision-making & skill adaptation.

What is the Problem with Current Feedback Methods?

Verbal feedback is a dominant coaching behaviour displayed by coaches, and yet used ineffectively, often failing to support long-term learning and performance.  Some of challenges with verbal feedback provision is that it may not always translate into recipient comprehension, with some athletes found to recall around 50% of summarized feedback and less than 6% of all feedback a week later. Football (soccer) coaching like most sports is guided by a reproductive, coach-led approach that subjects athletes to receiving high frequencies of prescriptive information in the form of error correction, in reference to an optimal movement template shaped by the coach to address dynamic and random game problems.  Overuse of poor verbal feedback has led to significant athlete dependence, where excessive reliance on prescriptive feedback discourages athletes from exploring and solving problems independently, limiting their autonomy during performance. Additionally, misaligned learning occurs when feedback focuses on idealized movement patterns rather than situational adaptability, creating a disconnect between training and the unpredictable nature of dynamic sports like football.

How Well do we Check for Understanding?

Coaches share a lot of their information verbally but how much of this information provided to athletes encourages autonomy support? self-regulation and adaptability? How well do we check for understanding? 

Newell - Learning as Searching

Important position is agreeing that "LEARNING as SEARCH" and "Practice is Search" meaning that Perception-Action is coupled. We learn through our constant interaction with the environment and we are in environments where we have to search for information to optimally identify key information sources, in order to use that information to discover and implement our own adaptable and unique movement solution. 

Newell - Transitional Information

Existing feedback approaches fails to consider the complex, dynamic and nuanced nature of sports, such as football. Football requires constant decision making and problem solving, as athletes must interact with and search for information from an environment that is unpredictable and forever changing. This is where an alternative approach to providing augmented information known as ‘transitional' can help coaches, as transitional information can be shared concurrently (during action) or terminally (after action), by using feedback to channel the athletes search for information, which they can use to discover their own adaptable performance solutions. This conceptualization views ‘learning and practice design as search meaning, environments that promote the process of athlete’s actively exploring and seeking out information and solutions through inquiry, experimentation, and problem-solving, compared to relying solely on the coach’s idealistic solution to every problem.

What is the Goal for Feedback

What can be described as a contemporary non-linear approach to coaching, aligns with calls from Woods, Rudd, Robertson & Davids that re-position the role of the coach as that of a Learning Designer, an individual who designs decision-rich environments that use feedback as an informational constraint, to guide an athlete’s attentional search for movement solutions. By using Newell’s views within a constraints-led approach which also draws from Gibson’s perception-action coupling in that perception and action are coupled, my PhD Research proposes a Transitional Learning Model (TLM) to prevent athletes (soccer players) from becoming dependent on augmented information, instead helping them develop the relevant skills and capacities to explore practice and game environments for their own functional and adaptable solutions. 

Read Research Article Introducing Transitional Learning Model (Transitional Information) in the International Sports Coaching Journal

Study 1 "How Coaches Use Feedback in Everyday Environments"

Study 1 - How coaches use feedback in their everyday coaching environments through semi-structured Interviews

Interviewed 22 coaches across Grassroots, Development & Elite environments

Across Two Parts

Select group of individuals selected for Part Two based on their responses to the first-part of the study, to take part in a Listening Rooms approach


Select group of 10 coaches who unpacked key findings further across 6 Themes: Feedback Approach, No Feedback Model, Social & Cultural Influences, Player Centered Focus, Use of Experience & Knowledge and Feedback Periodization Strategy

Programme of Research across Three Studies

No clear feedback model or framework with coaches not planning with intentionality what their feedback strategy in training or matchday environments will and should look like. Coaches heavily influenced by unknown socio-cultural constraints as well as considerations linked to Periodization of workload. Consistent Philosophical Discord between methods used, with coaches making contradicting statements surrounding their use of feedback. Universal agreement for a need to have a model or framework that guides coaches use of feedback that taps into the perception of the athlete to solve game problems through the discovery of their own solutions

Talent Development in Professional Football

Background: Professional football organisations have become increasingly complex,

with expanding transdisciplinary structures intended to support player development

and performance. However, this structural growth has not consistently resulted in

organisational coherence, with many clubs continuing to operate through fragmented

systems characterised by siloed departments, inconsistent practices, and limited

integration across coaching, support, and leadership domains (Relvas et al., 2010).

While multidisciplinary approaches are common, transdisciplinarity, defined as the

integration of knowledge and practice across domains within a shared framework, has

been proposed as a more effective model for aligning practice (Hydes et al., 2026; Otte

et al., 2022).

Aim: This study investigated how a Department of Methodology (DoM) could be

developed and implemented within a professional football organisation to enhance

methodological alignment across coaching practice, transdisciplinary collaboration,

and player development pathways.

Methods: Guided by an interpretivist paradigm and relativist ontology, a qualitative

single-case study was conducted within a professional football organisation

(pseudonym: “North FC”). Data were collected through semi-structured interviews (n =

16), participant observations, field notes, and document analysis. Data were analysed

using reflexive thematic analysis to explore how methodology was understood and

enacted across coaching, leadership, and performance domains (Braun & Clarke,

2019).

Findings: Findings revealed substantial conceptual, structural, and pedagogical

misalignment across the organisation. Participants described a lack of shared

understanding of methodology, fragmented curriculum and planning processes,

inconsistent feedback practices, and limited integration across transdisciplinary teams.

Although staff expressed strong commitment to player development, the absence of a

coherent epistemological foundation and shared methodological framework

constrained the consistency of player experiences. These findings reflect broader

organisational challenges in aligning structures, practices, and shared meaning across

complex performance environments.


Abstract featured at the Inaugural Talent Identification & Development Environments in Sport (TIDES) Conference 2026 hosted by Leeds Beckett University, with the abstract published in a Special Issue of the Journal of Expertise

The Problems Identified

Key Insights

    Activity design considerations for player learning and scanning

    Read Article

    Abstract Presentation on PhD Research

    Gérard shares insight into his position paper and research presented at the Sports Science Congress in Portugal in 2021 on Transitional Learning Model

    My Publications & Professional Speaking

    Conferences, In-Person and Online Events Where I have Presented Research & Ideas linked to PhD Study:

    • Talent Identification & Development Environments in Sport 2026 Conference, Hosted by Leeds Beckett University: Reimagining Talent Development in Professional Football (June 2026) 
    • Psychological Insights into Coaching Practice - Newcastle University: Beyond Instruction, How Coaches Can Use Verbal Feedback to Guide Search (May 2026)
    • FA CPD Webinar: Understanding Gamification - strategies to enhance coaching feedback and interactions (Oct 2024)
    • U.S. Soccer CPD Webinar with North Texas Soccer: Activity Design Considerations for Player Learning and Scanning (March 2024) 
    • Portsmouth FC Academy CPD Workshop Webinar: The use of Feedback to Guide Search (Feb 2024) 
    • FA CPD Webinar: Developing a Coaching Model - theoretical framework for the use of feedback to guide search, with coaching model principles (Direction, Ball, Consequence, Opposition, Sullivan et al; Intervention Planning and Feedback Periodization Planning) (Oct 2023)
    • FA CPD Webinar: Developing a Game Model - Influence of language, feedback and coaching principles (Sept 2023)
    • Football Knowledge Conference Online: Brain Centered Learning, Use of Feedback coupled with Practice Design to Guide Visual Search (August 2023). https://pedmencoach.wixsite.com/football-knowledge-c/team-4
    • FA CPD Webinar: Developing Decision Makers - Middlesex FA (July 2023)
    • FA CPD TwitterSpaces – Four Weeks of Topics: Where do I start with session objectives, designing practice for learning, how to plan for the individual whilst developing the team, what does this mean for my game model (June-July 2023)
    • FA CPD Webinar – Developing Decision Makers - Middlesex FA (July 2023)
    • FA CPD TwitterSpaces – Four Weeks of Topics: Should practice be announced or unannounced, How to lead players in taking ownership, What is the difference: player led and player centered, How considered is my game-model (May 2023)
    • Sporting Kansas City, Sporting City North CPD Workshop In-Person: The use of Feedback to Guide Search (Feb 2023)
    • FA CPD Webinar: Individualised Coaching – Middlesex FA (Jan 2023)
    • Stevenage FC Academy CPD Workshop Webinar: The use of Feedback to Guide Search (Dec 2022)
    • FA CPD Webinar – Developing Decision Makers - Gloucestershire FA (Nov 2022)
    • US Soccer Federation Coach Education – Use of Feedback to Guide Search on the D Licence course (Nov 2022)
    • Soccer Parenting Association Webinar – Meeting the Holistic Needs of Players (Nov 2022)
    • CoachBetter.Com Webinar – Coach Development, how non-linear pedagogy can guide practice (Nov 2022)
    • FA CPD Webinar: Effective Feedback, how coaches can use augmented information to guide search – Middlesex FA (Oct 2022)
    • NEFA Online Webinar: Developing Decision Makers, Practice is Search; Visual Search & Feedback (March 2022)
    • The Coaches Room: Developing Decision Makers, Using Feedback to Guide Search (March 2022)
    • FA UEFA C Licence Course Webinar: Developing transformational coaches who can develop more skillful players through inspirational opportunities – drawing from CLA (March 2022)
    • Soccer Science Conference – Presented as part of the Decision Making in Football Expert Panel around Practice Design and Use of Feedback - Alongside Ben Bartlett, Steve McClaren and Geir Jordet (March 2022)
    • U.S. Soccer Federation: Leading the Player through Personalised Coaching Online – D Licence (Feb 2022)
    • FA CPD Webinar – The Practice Spectrum - Developing Decision Makers - Middlesex FA (Feb 2022)
    • Bangladesh Football Federation AFC Pro Diploma Course: High Performance Coaching & Leadership (Feb 2022)
    • MSC High School Coaches Conference – visual search and augmented information (Jan 2022)
    • DGAA Online Coaching Conference – Use of Feedback to Guide Visual Search (Feb 2021)
    • 7th International Teaching Games for Understanding (TGfU) Conference – 7-11th July 2022 (CANCELLED)
    • Beyond the Pulse Online Webinar: Coaching insights working in high performing environments – (Dec 2021)
    • ICCE 13th Global Coach Conference, Lisbon: Transitional Learning Model for Coaches – (Nov 2021) – research featured in special edition of the International Sports Coaching Journal
    • Sheffield Hallam University - Skill Acquisition and Psychology Research Conference: SHU (Nov 2021)
    • The Coaches Voice: Practice is Search Webinar; Creating Environments where players can Search, Discover & Exploit (October 2021) – presented theories and concepts around use of transitional information and practice design
    • Sports Sciences Congress, Lisbon: Providing augmented information for learning transitions in football – (July 2021)
    • The Monday Night Coaches Club Webinar – Practice Design with Gérard Jones, Jan Van Loon, Mikael Bunel & Ben Gardner – (June 2021)
    • FRMF Modules – Use of Feedback to Guide Search – Federation Royal Marocaine de Football on CAF A Licence and FRMF A Youth Licence (March and April 2021)
    • FRMF Developing Young Players – Practice Design – Fédération Royale Marocaine de Football Webinar - March 2021
    • FRMF Coaching Methodology and Individualised Feedback Strategies - Federation Royal Marocaine de Football to all Youth National Coaches across the DTN (June 2020-July 2021) 

    Conferences & Professional Club Presentations during PhD:

    • Talent Identification & Development Environments in Sport 2026 Conference, Hosted by Leeds Beckett University: Reimagining Talent Development in Professional Football (June 2026) 
    • Psychological Insights into Coaching Practice - Newcastle University: Beyond Instruction, How Coaches Can Use Verbal Feedback to Guide Search (May 2026)
    • Portsmouth FC Academy CPD Workshop Webinar: The use of Feedback to Guide Search (Feb 2024) 
    • Football Knowledge Conference Online: Brain Centered Learning, Use of Feedback coupled with Practice Design to Guide Visual Search (August 2023). https://pedmencoach.wixsite.com/football-knowledge-c/team-4
    • Stevenage FC Academy CPD Workshop Webinar: The use of Feedback to Guide Search (Dec 2022)
    • Soccer Science Conference – Presented as part of the Decision Making in Football Expert Panel around Practice Design and Use of Feedback - Alongside Ben Bartlett, Steve McClaren and Geir Jordet (March 2022)
    • Bangladesh Football Federation AFC Pro Diploma Course: High Performance Coaching & Leadership (Feb 2022)
    • ICCE 13th Global Coach Conference, Lisbon: Transitional Learning Model for Coaches – (Nov 2021) – research featured in special edition of the International Sports Coaching Journal
    • Sports Sciences Congress, Lisbon: Providing augmented information for learning transitions in football – (July 2021)
    • FRMF Modules – Use of Feedback to Guide Search – Federation Royal Marocaine de Football on CAF A Licence and FRMF A Youth Licence (March and April 2021)
    • FRMF Developing Young Players – Practice Design – Fédération Royale Marocaine de Football Webinar - March 2021
    • FRMF Coaching Methodology and Individualised Feedback Strategies - Federation Royal Marocaine de Football to all Youth National Coaches across the DTN (June 2020-July 2021) 

    Book Chapters, Publications & Articles during PhD:

    • Jones, G., Kubayi, A., Stone, J. A., & Davids, K. (2026). Game models in football coaching: an ecological dynamics perspective. International Journal of Performance Analysis in Sport, 1–18.
    • Jones, G., Stone, J. A., Davids, K., & Kubayi, A. (2026). Reimagining Talent Development in Professional Football: The Role of a Department of Methodology. Journal of Expertise, p.85-86.
    • Jones, G. (2024). Designing practice environments and coaching behaviours that guide soccer player’s search for performance solutions. U.S. Soccer Federation Coaching Education CPD Articles. U.S. Soccer Learning Center.
    • Jones, G (2023). Developing Self-Learners through challenges, feedback and game-based coaching. Soccer Journal, 83, p. 30-32.
    • Jones, G., Stone, J., Rothwell, M., Rumbold, J., Davids, K., Otte, F. (2021). Providing augmented information for footballers: The transitional learning model for coaches, International Council for Coaching Excellence (ICCE) 13th Global Coach Conference, Lisbon. International Sport Coaching Journal, 8 (S1), pp.1-80.
    • Jones, G., Stone, J., Rothwell, M., Rumbold, J., Davids, K., Otte, F. (2021). Providing augmented information for learning transitions in football: The transitional learning model for coaches, Sports Sciences Congress, Lisbon.
    • Jones, G. (2020). Attacking Principles Training Session with Informational Constraints, utilising transitional feedback. Elite Soccer, Green Star Media Ltd, 115, pp. 15-17.

    Publications and Articles Written or In-Press/Under Review:

    • Jones, G.E., Stone, J.A., Rothwell, M., Otte, F., Davids, K. (Under Review). Beyond Conventional Coaching: The Role of Transitional Information in Guiding Athlete Attentional Search for Adaptive Performance. Perceptual and Motor Skills Journal (Special Issue 2026).
    • Jones, G.E., Stone, J.A., Rothwell, M., Davids, K., Otte, F. (Under Review). Investigating how football coaches use verbal feedback in everyday training and matchday environments.
    • Jones, G.E., Stone. J. Davids, K., Rothwell, M. (Under Review). Transitional Learning Strategies in Football: How Coaches Use Verbal Augmented Information to Guide Player Attention. 
    • Jones, G.,E.  Stone, J., Davids, K. & Kubayi, A. (Under Review). Designing a Department of Methodology in Professional Football: An Ecological Dynamics Approach to Coaching Alignment.


    Currently writing works on talent development, coach recruitment, coach education and use of feedback to guide search. More to follow and excited to share insights

    Podcasts where Discussed Research Ideas:

    • Magic Academy Podcast with Russell Earnshaw: Inspire, Involve & Inform - Coaching Interactions https://www.buzzsprout.com/205642/episodes/15918348 (Oct 2024)
    • Sport & Life Podcast with SkySports News Presenter Teddy Draper: Developing adaptable, skillful performers: https://podcasters.spotify.com/pod/show/teddydraper/episodes/Grard-Jones-Director-of-Coaching-at-MLS-team-Sporting-Kansas-City-e1m86i7/a-a57pjj (August 2022)
    • Gold Dust Podcast: Designers of Experiences: https://audioboom.com/posts/8067215-gerard-jones-we-are- (April 2022)
    • Inside Coaches Room Podcast: Developing Decision Makers, use of practice design & feedback to guide search - Inside The Coaches Room #32: Gérard Jones - YouTube (March 2022)
    • NEFA Coaches Corner: Use of Feedback to guide visual search (March 2022) https://open.spotify.com/episode/1ZYC12LX6763rU8fb0jJhg?si=c7fBBsNMSn6kXWKuxx3x_g / https://open.spotify.com/episode/5NILTjS7jYdsTXIfKEooqD?si=6qTm7ACXR4iHbcyeK5bDFg
    • Conversation with Tyler Yearby discussing feedback, ecological dynamics, visual search and degrees of freedom
    • and implications for practice design: https://www.youtube.com/watch?v=aAOIAQfuegk (August 2021)
    • Rebel Movement PhD Podcast: upgrading your feedback to guide the attentional search of athletes https://rebelmovement.org/2021/07/31/upgrading-your-feedback-guiding-attentional-search-of-athletes/ (July 2021)
    • PubHD Sheffield Online: how coaches can use verbal instruction to guide the attentional search of players using miro.com (Feb 2021)
    • Talent Equation Podcast - Recognising people for their own personal genius: https://www.spreaker.com/user/thetalentequation/gerard-jones (Oct 2020) - sharing concepts around ‘priming to attune and the importance of coaches tapping into the perception of the player’.

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    • Coaching in Action