Background

About Gérard

Learn more about Gérard's story, where he came from and what's he's doing now

Business Awards

Since 2009, Gérard has won a host of business and entrepreneur awards for his accomplishments!

What they Say

Gérard's reputation is key to the growth of GSF! Find out what people say

Media Recognition

Gérard has featured on national TV including National and Regional Press, Radio and more!

Certified By

Gérard is qualified Coach in Senior & Youth Football (A Licence), Qualified Teacher, Master's degree holder and more!

Mission

GSF Purpose is to enhance progress in coaches, players and entrepreneurs

Specialist in football coaching and performance

Gérard Jones is an award-winning entrepreneur, published author and elite football coach with over 13 years coaching experience having worked in the UK, US, Italy, Norway and New Zealand.  An accomplished speaker, Gérard has supported businesses, educational institutions and football organisations around the world, delivering talks and conferences on talent management, talent development, entrepreneurialism, football coaching and communication as well as personal growth and development. He recently served as Head of Academy Coaching at EFL League One side Bristol Rovers FC, where he was responsible for coach and player development.


To find out more about Gérard's coaching philosophy, click on the 'Learn More' button below.

Certified by

professional memberships

MISSION

"DEVELOP COACHES, PLAYERS AND INDIVIDUALS TO BE ABLE TO OPERATE AT THE HIGHEST LEVELS OF PERFORMANCE" 

Operate in your own Genius - Gérard Jones - founder award-winning Gérard School of Football

About Gérard

Gerard Jones Football Coach

Football Coaching - Performance & Participation Levels

Gérard Jones is an FA UEFA A Licensed Coach and FA Advanced Youth Award holder with over 13 years coaching experience in the UK, US, Italy, Norway and New Zealand.  A former youth team player at Halifax Town AFC, Gérard left the Club in 2008, going on to study a Sports Coaching degree at the University of Hull where he established his first business Gérard School of Football in 2009. He grew the company into becoming listed among the Top 100 Best Business Start-ups in the UK 2010, later becoming a Director of Coaching at Arsenal Soccer Schools.


Gérard was previously the Head of Academy Coaching at Bristol Rovers FC, responsible for developing coaches and players within the Academy, and has also served as a Director of Coaching in the US having also worked in professional football as an Academy Coach at Rochdale AFC, U21s Assistant Coach at Bradford City through American Soccer Academy RIASA and as a semi-professional First-Team Manager at Eccleshill United FC. Having ran his own coach education and player development companies throughout Yorkshire, Gérard established the largest advanced development centers in Yorkshire alongside market-leading independent coach education programs, where he saw hundreds of players sign for professional academies to helping grassroots volunteer coaches improve their practice and provision of football training.


Gérard has also coached in schools, college's and universities, ran a host of community projects, holiday courses and football schools around the world and operated as a Teacher in the EFL Futsal Scholarship program teaching BTEC Level 3 Sport.  


With a Master's degree in Performance Coaching from the University of Stirling, Gérard also holds a PGCE in Lifelong Learning and is a published Author in Communication Psychology with his book titled "Let's Talk Soccer". He has also been published in several best-selling football coaching and business books, including research articles on coaching.

Award-winning Speaker

Having established his first business into becoming listed among the Top 100 Best Business Start-ups in the UK in 2010, Gérard was awarded 'Ambassador' status for Entrepreneurship in the UK, deliver talks throughout Europe promoting enterprise. He has also delivered talks in schools, colleges and businesses for a range of organisations including School Speakers, Teen-Speakers and himself. His topics range from coaching and the coaching process to enterprise, individual development, education in action, talent development & management and so much more having presented in front of audiences ranging from 30-1000+ 

Published Author & Contributor

Gérard has contributed to numerous articles, magazines and blogs around the world in multiple languages, which includes having work published in football and entrepreneurial books and research papers.


His book "Let's Talk Soccer: Using Game-calls to develop communication and decision making in football" published by Bennion Kearny offers coaches a resource on how to develop communication in players and establish a coaching vocabulary with the use of Game-calls.

what they say

Michael Beale - Liverpool FC

“Gérard can support the delivery of an integrated club coaching strategy and enhance the growth of a club” 

Head of Foundation Phase - LFC

Former Assistant Manager São Paulo FC, Liverpool U23s and Chelsea Academy Coach

Roger Wilkinson - Premier Skills

 “Gérard is an excellent young soccer coach who has great empathy with players and fellow coaches alike” 

Academy Director - Fencibles 

Former New Zealand Director of Coaching & U17, U20 National Coach, inc West Brom U21s & FIFA Instructor

Christian McKeown - Player

“Gérard has been a huge influence on my development as a football player and has a vast knowledge of the game which he communicates well with his players”

Former RIASA Academy, SW Florida Adrenaline (PDL) and Bradford City Development Squad

Eddie Austin - Austin Mckeown

 “"I have known Gérard for several years and have always been impressed with his enthusiasm. His boundless energy in wanting others to succeed is a credit to his own positive outlook and his desire to enable others to overcome challenges" 

Executive Director - Austin McKeown 

Former Managing Director ITN Mark Education, CEO Core ECS Ltd

The Coaching Manual

 “Delighted to have Gérard on board as an Ambassador. He has had great experiences both in the UK and in the US and it would be fantastic to share that knowledge with a global coaching audience"
Paul Bright - Technical Director The Coaching Manual  

Jess Ibrom - Cook Islands FA

“Gérard is a dynamic coach who can quickly engage people and establish growth within an organisation”
Jess Ibrom - Technical Director Cook Islands FA  

Business awards

Business Awards

 The following awards and lists are some of the accolades achieved as part of being a Director of Gérard School of Football, Premier Skills Yorkshire and Gérard Jones Enterprises including individual achievements since 2009.

Awarded in 2010

Gérard School of Football listed among the Top 100 Best Business Start-ups in the UK, reaching the ultimate hit list 

Awarded in 2010

Gérard Jones was awarded the Future 100 Young Entrepreneur of the Year award by Striding Out, sponsored by Natwest Bank

Awarded in 2014

Gérard Jones was awarded the JCI UK Ten Outstanding Young Persons Award for his entrepreneurial and business success in football coaching and coach development 

 

Awarded in 2009

Gérard Jones was recognised by Enterprise UK, the then national charity for promoting enterprise,

as a inspiring example which involved supporting events up and down the UK

Awarded in 2010

Gérard Jones was listed among the region's success stories in Hull & East Yorkshire for his early growth with GSF

Media recognition

Gérard featured in a list conducted by the Institute of Public Policy Research North (IPPR North) of the Top 50 brightest and most talented people in the North of England 2011

SkySports

SkySports Exclusive Interview following Gérard Jones joining Bristol Rovers FC

BBC Look North

BBC Look North feature interview with Gérard Jones in 2010, following the growth of GSF

The Guardian

Gérard was listed among the Top 7 Young Entrepreneurs to watch in 2011 following an interview

Real Business

Gérard featured in Real Business list of 5 inspiring young entrepreneurs in the UK 2014

Gérard featured in Condé Nast Magazine 'Journal' featured among Top 7 Young Entrepreneurs from Yorkshire

 

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